Streaming Continues to Hit New Peak TV Heights
New VIP+ Analysis: Which companies have contributed most to streaming's record number of originals, and how does that impact cable nets?
View ArticleWhat ‘Yellowstone’ and the NFL Can Teach TV About Amassing Audience
New VIP+ Analysis: Why windowing content from streaming boosts viewing and airing original content on holidays is a good thing.
View ArticleWas 2022 the Death Knell for Kids TV?
New VIP+ Analysis: Primetime audiences for children's channels have plummeted since 2014, yet the channels remain lucrative for their owners.
View ArticleWhen It Comes to Sports TV, There’s NFL and Then There’s Everything Else
New VIP+ Analysis: Exclusive data shows how the NFL accounts for a mammoth proportion of games with an audience of 10 million or more.
View ArticleHow Race and Age Impact How Harry and Meghan Are Viewed
New VIP+ Analysis: Exclusive data shows the Sussexes are adding to discussions about race but mainly among Black and younger Americans.
View ArticleHow Fox’s TV-Only Strategy Paid Super Bowl Audience Dividends
VIP+ Analysis: The network bucked the trend by not simulcasting the game on a subscription streaming service and pulled in monster numbers.
View ArticleStreaming Metrics Show a Tougher Market for Original Content
VIP+ Analysis: Original streaming hits have been in short supply in Q1, with the crowded field of services diluting per-platform engagement.
View ArticleTonys Will Put Awards Show Ratings Rebound to the Test
VIP+ Analysis: Will the audience upticks seen by the Oscars and Grammys earlier this year meet their match in Tonys' 2023 ceremony?
View ArticleUnderstanding the Cable Awards Landscape
VIP+ Analysis: How cable awards shows such as MTV VMAs, BET Awards and MTV Movie & TV Awards are faring in today’s TV landscape.
View ArticleRemember Those Post-Pandemic TV Ratings? Prepare for Some Déjà View
VIP+ Analysis: Hollywood’s dual strikes will quicken TV’s viewer decay much as pandemic-impacted schedules took their toll.
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